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10 Steps to Successful Thought Leadership to Elevate Your Career and Your Organization

August 3, 2011 in Just in case

David Meerman Scott - an online thought leader...

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As employees seek to strengthen their identity in the workplace they must find ways to make an immediate impact for the betterment of the company as well as themselves.  This requires a commitment to share your voice with others so that your influence can be naturally felt throughout your team, your department and the organization.   Strengthening your identity is not a self-serving act, but rather a responsibility to those that you serve.  The goal is to become a thought leader.

What is a Thought Leader?

A thought leader is a person who identifies trends, common themes and patterns within a particular industry or functional area of expertise to help others identify new opportunities or solutions for growth.

Most people believe that thought leadership is only for senior executives. In the traditional workplace, this still is the case. However, in the new workplace where the sharing of ideas is welcomed regardless of hierarchy or rank, any employee can be a thought leader. In today’s business world, the most relevant employees are starting the conversations – and benefitting both individual and corporation.

What are the steps to becoming a thought leader as an employee in your organization?

In the brave new world created by the economic shifts of the last 5 years, successful participants will let go of old-fashioned thinking, change their resource model and vision, and begin to get to know the new hierarchy. They’ll launch their thought leadership based on the strength of their onsite and online community that they have developed.  And they’ll develop an identity that will give them longevity and security in an insecure world.

After many years of developing my thought leadership platform (The Immigrant Perspective), I would like to help you with yours.   Here are my (10) most effective steps to successful thought-leadership

Now if you’ve read this far, you just have to follow the ‘via’ link to read the rest of the article. Comment, call or ‘connect’ so we can talk about how this applies to your organization…

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Mirror, Mirror on the Wall, I’m My Ideal Client After All

June 27, 2011 in Just in case

John Jantsch

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I believe that most businesses are uniquely suited to serve a narrowly defined ideal client.

Determining just who that is, and making their description a central theme of all of our marketing communications, is one of the foundational elements of good marketing strategy.

There are countless ways to research, measure, analyze and theorize about your ideal target client, but experience tells me most firms don’t have to look very far to find a thorough profile of their ideal customer.

I’ve found that most small business owners, independent practitioners and even salespeople tend to attract people with whom their share common characteristics.

In other words our ideal customers are often people we simply like and understand. Over time it’s simply too hard to build relationships with people you don’t enjoy spending time with or don’t share the same view of what service, value and fairness looks like.

I’ve said repeatedly on this blog and elsewhere that the definition of marketing is getting someone who has a need to know, like and trust you and when you accept and apply this notion to every element of your business building you come to realize this is best viewed as a two-way street.

Quite often, clients are ideal because we know, like and trust – or at the very least respect – them as well.

So, as you begin your quest to define and sketch to ideal client profile as a primary plank in your marketing strategy, start by spending some time in front of a mirror and then answer this question – would you buy from you? Does your marketing speak to a narrowly defined ideal client in ways that let them know that you get them?

So, what’s your experience in your business tell you to date? Does this have some truth for you?

More common sense brilliance from John Jantsch! He put into words something I believe at a fundamental level — I am my best client, or, my best client looks a lot like me…

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