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10 Steps to Successful Thought Leadership to Elevate Your Career and Your Organization

Todd Lohenry — Wed, 03 Aug 2011 12:18:52 +0000

Image via Wikipedia

As employees seek to strengthen their identity in the workplace they must find ways to make an immediate impact for the betterment of the company as well as themselves. This requires a commitment to share your voice with others so that your influence can be naturally felt throughout your team, your department and the organization. Strengthening your identity is not a self-serving act, but rather a responsibility to those that you serve. The goal is to become a thought leader.

What is a Thought Leader?

A thought leader is a person who identifies trends, common themes and patterns within a particular industry or functional area of expertise to help others identify new opportunities or solutions for growth.

Most people believe that thought leadership is only for senior executives. In the traditional workplace, this still is the case. However, in the new workplace where the sharing of ideas is welcomed regardless of hierarchy or rank, any employee can be a thought leader. In today’s business world, the most relevant employees are starting the conversations – and benefitting both individual and corporation.

What are the steps to becoming a thought leader as an employee in your organization?

In the brave new world created by the economic shifts of the last 5 years, successful participants will let go of old-fashioned thinking, change their resource model and vision, and begin to get to know the new hierarchy. They’ll launch their thought leadership based on the strength of their onsite and online community that they have developed. And they’ll develop an identity that will give them longevity and security in an insecure world.

After many years of developing my thought leadership platform (The Immigrant Perspective), I would like to help you with yours. Here are my (10) most effective steps to successful thought-leadership

via blogs.forbes.com

Now if you’ve read this far, you just have to follow the ‘via’ link to read the rest of the article. Comment, call or ‘connect’ so we can talk about how this applies to your organization…

10 Steps to Successful Thought Leadership to Elevate Your Career and Your Organization (e1evationpartners.com)
New White Paper: Thought Leadership is the Key to Market Leadership (prweb.com)
6 Steps To Becoming a Thought Leader And Building Your Brand (productlaunchplm.typepad.com)
6 Steps To Becoming a Thought Leader And Building Your Brand (productlaunchplm.wordpress.com)
Views on thought leadership part one (e1evation.com)

10 Great Ideas for Valuable Curated Content

Todd Lohenry — Sun, 31 Jul 2011 11:29:55 +0000

Curated content, or content aggregated from various sources into one comprehensive resource (be it a blog post, an ebook, a presentation, etc.) can be a valuable part of any marketer’s content mix. That said, the process of actually curating it isn’t easy.

There’s a misconception among marketers that curated content is lazy and unoriginal, but we think it’s the complete opposite. It takes time and careful evaluation to create quality curated content, and the result is oftentimes a very valuable piece of content that helps people seeking information on a given topic to cut through the clutter on the web and save time. After all, what’s better than one awesome resource? How about 15 awesome resources? All accessible in one place! There’s a reason art galleries are so popular.

So how can you take advantage of the power of curated content? Here are our top 10 ideas for great curated content.

via blog.hubspot.com

Why Your Website Still Matters (Even With Social Media)

Todd Lohenry — Fri, 29 Jul 2011 12:42:43 +0000

Central to all of your digital media strategy is your website. This is because what you are trying to do with the use of all of these tools (and they are really technological tools) is to solve the fundamental marketing problems of how to get the customer or prospect become aware and interested in your product or service, how to get them to purchase and purchase again, and how to get them to recommend your product to others.

As is evident with the disappearance of MySpace and the recent appearance of Google+ as a formidable competitor to both Twitter and Facebook, these tools will continue to change. Your website is where you have complete control. Your website is here to stay for the long term, and it is where customers can get a complete understanding of your products or services. When using these new social media tools, you have to remember what they really are and that these tools will continue to change. Fundamental marketing issues, though, stay the same.

Use them as technologies to map your problems to solutions. What these tools provide for is greater context, greater reach, and a way to generate greater trust in your product or service. This trust happens at two different levels. One level is when you see a reference or recommendation directly from a friend. There is a second level that comes from reading reviews and experiences of other customers.

What these new tools have done is to give you a way to increase awareness and sharing, and also made it trackable and measurable. These tools will continue to change and it is worthwhile to focus on keeping control of your website and building it with a focus on blogs and search engines, while continuing to use these other social media tools to generate more traffic to the website.

via mpdailyfix.com

I agree that a blog-enabled website should be at the core of your social media strategy. Comment, call or ‘connect’ so we can talk about how this applies to your organization…

Google Plus Launch & Growth

Todd Lohenry — Wed, 27 Jul 2011 20:59:33 +0000

via visualoop.tumblr.com

Social media and lead generation

Todd Lohenry — Wed, 27 Jul 2011 12:17:00 +0000

via thebrandbuilder.wordpress.com

How to Increase Your Likability

Todd Lohenry — Wed, 27 Jul 2011 11:07:59 +0000

via blog.guykawasaki.com

Sprint’s Fared Adib: we made a conscious decision to scale back bloatware on smartphones

Todd Lohenry — Wed, 27 Jul 2011 10:29:52 +0000

via engadget.com

“If you’ve ever wondered what companies take your advice (read: complaints) to heart, here’s yet another one that is: Sprint. Recently, HTC received oodles of praise from a minuscule-but-passionate group of folks who appreciate the company’s stance on unlocking its bootloaders, and today we learned that folks at The Now Network made a similarly impressive change after hearing yet another enthusiastic sect… our readers. If you’ll recall, Sprint’s VP of Product Development Fared Adib appeared on the November 2010 episode of The Engadget Show, and it was during that appearance that he heard a rather shrill cry of users begging for a smaller amount of “bloatware,” or at the very least, bloatware that users could customize or outright remove. For those unfamiliar with the term, it generally refers to applications that are preloaded onto devices from the carrier; by and large, these clutter up the application grid, and many power users aren’t exactly enthralled by any carrier-imposed OS changes.”

I’m using the ‘bloatware-free’ Google Nexus S on Sprint and I highly recommend it — especially if you’re using Google products for email, etc. Questions? Feedback?

Fabio vs Isaiah Old Spice Duel

Todd Lohenry — Tue, 26 Jul 2011 11:29:53 +0000

via adverblog.com

Using Google+ For Business: Now And The Future

Todd Lohenry — Tue, 26 Jul 2011 10:52:29 +0000

via marketaire.com

With the Google+ team still working hard on their brand pages for businesses, and Google+’s user base continuing to expand, businesses should begin to develop their Google+ strategy now to take advantage. Google has requested that brands refrain from setting up a business profile, and over the past week we saw those same brand pages get shutdown until the official launch of the new pages.